Detailed Description:

With a Retina display and a thin, lightweight design, the Apple 12" MacBook (Mid 2017) provides both portability and performance. Measuring just 0.5" (13.1mm) thin and weighing only 2 pounds, the MacBook is compact yet still has a premium feel, thanks to its unibody design.

The MacBook features a 12" Retina display with 16:10 aspect ratio and 2304 x 1440 native resolution, which results in 226 pixels per inch (ppi). The display also has 178°-wide viewing angles. To deliver the total Retina experience on the MacBook, Apple redesigned the pixels to create a larger aperture, allowing more light to pass through. This enabled Apple to use LED backlighting that's 30 percent more energy efficient than the displays on other Mac notebooks with no loss in brightness.

Since the logic board is much smaller and there is no fan, Apple decided to use the remaining space in the MacBook to install a custom battery. The result is 35 percent more battery capacity than before, which adds up to 10 hours of web browsing and up to 10 hours of iTunes movie playback (battery life may vary depending on usage).

In order to maintain its thin and light design, the MacBook features a universal connectivity standard that combines the essential functions you need every day in one dynamic port. The USB Type-C port offers charging, quick USB 3.0 data transfer for connecting to external devices and peripherals, and video output that supports HDMI, VGA, and Mini DisplayPort connections. It is all in a reversible design that's one-third the size of the current USB port.

The Force Touch trackpad features Taptic Engine, which provides a click sensation when you press anywhere on the surface. The sensory capabilities of the Force Touch trackpad allow you to tell your MacBook what you want it to do, based on subtle differences in the amount of pressure you apply as well as providing haptic feedback.

The MacBook also embraces 802.11ac Wi-Fi for fast wireless Internet access. It also has Bluetooth 4.0 technology, which allows you to connect wirelessly to supported peripherals and accessories.

Design

12" LED-Backlit IPS Retina Display

The 12" Retina display on the MacBook doesn't just have a high resolution, but it's also paper thin. In fact, it is just 0.03" (0.88mm). A specially developed automated manufacturing process forms the edge-to-edge glass that's only 0.02" (0.5mm) thick. And Apple reduced the space between display components for a tighter, more integrated design. The Retina display has a 2304 x 1440 native resolution and a 16:10 aspect ratio. It also has 178° viewing angles, thanks to its IPS panel.

To deliver the Macbook's Retina experience, Apple redesigned the pixels to create a larger aperture, allowing more light to pass through. This enabled them to use LED backlighting that's 30 percent more energy efficient than the Retina display on previous models while still achieving the same level of brightness.

Force Touch Trackpad

The Force Touch trackpad may look like other trackpads on the surface, but it's what is underneath that makes it distinct. Force sensors detect how much pressure you're applying, and the Taptic Engine provides a click sensation when you press anywhere on the surface. Now, the click that once was a single, mechanical function is just the start of what you can do with Force Touch. The sensory capabilities of the Force Touch trackpad allow you to tell your MacBook what you want it to do based on subtle differences in the amount of pressure you apply. This makes it possible to perform a variety of different actions in different apps, all on the same surface. And it can respond with haptic feedback you can actually feel, making your MacBook more usable and personal.

Traditional trackpads use a "diving board" mechanism, which requires room underneath for the downward motion of a click and makes it harder to click the part of the surface closest to the keyboard. With the Force Touch trackpad, force sensors detect your click anywhere on the surface and move the trackpad laterally toward you, although the feel is the same familiar downward motion you're accustomed to in a trackpad. The Taptic Engine also provides haptic feedback, so instead of just seeing what's happening on the screen, you can feel it, too. The trackpad sends a tangible response to your fingertip when you perform certain tasks, like aligning annotations on a PDF.

In addition to the intuitive Multi-Touch gestures you may be familiar with – like scrolling, swiping, pinching, and rotating – Force Touch brings an added dimension to the Mac experience. The sensitivity is customizable, allowing you to adjust how much pressure is needed to register a click. And the trackpad can even tell whether you're clicking with your thumb or another finger and automatically adjusts the sensitivity level.

Redesigned Keyboard

Traditional keyboards use a scissor mechanism, which tends to wobble around the edges. This creates a lack of precision when you strike anywhere except the center of the key. Apple needed to reduce key wobbling for a keyboard this thin; otherwise, striking a key off-center could result in the keycap hitting bottom before a keystroke registers. So Apple designed a butterfly mechanism, which is wider than the scissor mechanism and has a single assembly made from a stiffer material – allowing for a more stable, responsive key that takes up less vertical space.

The redesigned keys on the MacBook feature a larger surface area, a thinner construction, and a deeper curvature, creating a more defined space for your fingertip to naturally find and press the keys. These refinements may be subtle, but the feel is distinct and intuitive. Combined with the new improved butterfly mechanism, this innovative design allows for much greater control when typing.

Since the keyboard is thin, Apple had to address how to backlight the keys in a way that took up less space while delivering an even cleaner and more refined look and feel. To do that, Apple removed the row of LEDs and the light guide panel that distributed light throughout the keyboard and instead placed an individual LED under each key. These LEDs are calibrated for uniform brightness, so every key and character looks clear and sharp with minimal light around the keycap. All while being engineered for as much energy efficiency as possible.

Performance

USB 3.0 Type-C

To create a notebook as thin and light as the MacBook, Apple had to strive for efficiency in every detail, right down to how it connects to peripherals and power. So Apple contributed to a growing universal connectivity standard that combines the essential functions you need every day in one dynamic port. The USB Type-C port offers charging, quick USB 3.0 data transfer for connecting to external devices and peripherals, and video output that supports HDMI, VGA, and Mini DisplayPort connections. All in a small, reversible design that's one-third the size of a USB Type-A port.

Fast Flash Storage

Part of what makes MacBook so responsive is that it's designed entirely around flash storage. Not only does this make the MacBook much lighter and more portable than traditional notebooks, it also provides faster access to data. The flash storage is up to 9 times faster than a traditional 5400 rpm notebook hard drive.

Fast Memory

The MacBook features 8GB of onboard 1867 MHz LPDDR3 RAM. Combine that with powerful processors and faster flash storage and you get a notebook that can run more memory-intensive applications at the same time – without compromising performance.

Zoom in on Alt View Zoom 10. Apple - Macbook® - 12" Display - Intel Core M3 - 8GB Memory - 256GB Flash Storage - Rose Gold.

(STOCK PHOTO)

Product Overview

Stunning 12-inch Retina display

New Improved Apple-designed Keyboard

Thin and light design

Versatile USB-C port

All-new Force Touch Trackpad